What is this? I've always wondered.

Yeah, I've wondered that also.

wired is a street term for overly excited about something, I guess you could say "Bricktown" is overly hyped up and often things are called Bricktown when not even in Bricktown. It was something the old owner Todd had back in the day and I suppose Pete decided not to delete that part although it does sound a little unnecessary.

I know the definition of wired, I just didn't know what it implied in this context.

Funny, I almost posted this same comment recently.

Just makes me think of the couple of times I've had my jaw wired shut.

*shivers*

Ensure SUCKS.